Over the past year we have learned a lot about who we are and even more about who we want to be. We want to be the place where the industry comes together.

Tag us @ethos_beauty with the hashtag #BOOtifulTogether and enter to win one of three HALLOWEEN treats!

As an industry, we need to prepare ourselves to satisfy both needs - meet our customers where they are already going (online) and be the steward of quality for the products they want and need.

This July and August we want to spread summer vibes, creativity, and inspiration!

Did you use Ethos products or tools for nail art, creative color, fun foils, color transformations, or a summery finished look? Take a photo, post it, and tag us! #EthosBrightSide

These conversation starters show that you care and begin the journey of you fulfilling your clients needs. That’s not selling, that’s incredible service.

There are 100 different ways per day that each of us can find success in our actions and our results. Even if its something nobody else would notice, don’t be afraid to be proud of yourself.

The community of people we have the privilege of working with is nothing short of spectacular... Thanks for your support and being part of our community!

In a time when there’s a lot of transition for the world, the industry, and our company - the color of the year also marks a perfect tone to evolve from winter to spring. Reminiscent of early crocus blooms, the appearance of this color in nature comes in step with longer periods of sunlight and warmer temperatures.

For salons (and most other service businesses), where the service providers are the product themselves in many ways, this principle is even more Important. Get the culture right, and everything else will follow.

As we embark on the journey of melding two long standing family traditions into one modern day company, we can easily see a few differences, but what we have found to be undeniable are what we have in common – those core guiding beliefs...