The keratin category is no longer exclusively about going from "curly to straight", but also about condition, manageability, shine & strength. It has evolved from an expensive, time-consuming treatment for only a small percentage of clients, to a selection of unique smoothing services at multiple price levels, home care and styling products for all styles and textures. The Kertheraphy portfolio of treatments offer varying levels of commitment and curl reduction that will appeal to every client in your chair. Morning Session: Brazilian Renewal Keratin Smoothing Treatment Certification Why, how and when to market this life changing smoothing treatment with up to 75% less fumes than competing formulas. Customize your curl reeducation while offering 12-16 weeks of the most incredible hair ever! Afternoon Session: Learn More, Earn More! Offer Express Services - TODAY! Learn how to increase your income with time saving quick easy smoothing services and premium priced blowouts you’ve probably have never heard about! Clients can keep their curl or tame it! Adding these quickies can add $100's per day in new revenue!