The new Style Perfetto has been completely reinvented to give you the ultimate list of options to indulge your hair inspirations. But why try something new when your old stuff works just fine? Because – sometimes new is BETTER. Better for your hair and better for you! With advancements in science we are learning about natural alternatives to potentially harmful substances that have been included in cosmetic products for decades.

In addition to the beautiful new look and amazing new fragrances, all of the products have been reformulated to include less of the bad stuff and more good stuff. This line of styling products doesn’t just make your hair look good, it makes it healthier!

Less of the bad stuff…

ALL PARABEN FREE

Parabens are a preservative but recent years have left scientists questioning if these chemicals can be harmful to our heath. Definitive results are still unclear however these chemical compounds have to potential to interfere with human endocrine systems and better safe than sorry!

REDUCED MINERAL OIL, SILICONE, and ALCOHOL

Mineral oil in cosmetics is used as an emollient. It is an artificial product derived from processing crude oil (like the stuff you put in your car). While it is considered safe and hypoallergenic – not all toxins and carcinogenic materials are removed during the filtration process.

Silicone based products do have benefits for moisturizing hair because of the hydrophobic qualities but it can also cause a buildup on the hair making it dull and weighted.

Alcohol in hair products is extremely drying and can lead to breakage, frizz, and over all poor hair health.

More of the good stuff!

ADDED HEALTHY INGREDIENTS LIKE VITAMIN E, BEESWAX, AND OLIVE OIL

Most of the products have been enhanced with Vitamin E. Vitamin E has been added to most of the line! Vitamin E promotes healthy hair just like it does a healthy heart. It promotes hair health and growth by rebuilding the capillaries and delays hair loss as well as graying!

No longer only on your kitchen shelves, you can also find olive oil in some of the new product formulas. Olive oil is a natural emollient, which can add softness and shine to your hair as well as, if not better than, chemically manufactured emollients often found in beauty products. The structure of the oil can penetrate the walls of your hair locking moisture in and giving a shiner overall look by glossing and smoothing roughened cuticle layers.

While there are many products to repair and revitalize your hair, UV protecting agents can help fight the destruction before it starts. UV light can damage your hair just as much as it damages your skin. The sun’s harmful rays compromise the integrity of the hairs surface. When the shaft of the hair strand becomes weak it leads to breakage and color fading. Leaving your hair broken, frizzy and dull. Fortunately many of the Perfetto products have introduced UV protecting agents, like putting sunblock on your hair while locking in your style.