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Ethos Beauty Partners

Ethos Beauty Partners, established 2022, is a joint venture over 75 years in the making. What was once two separate companies – Art of Business and East Coast Salon Services – is now the place where the beauty industry comes together. Two family businesses becoming one, becoming more beautiful together. This merger of corporations, cultures, and resources aims to provide customers and manufacturers with a more robust and comprehensive distribution partner while maintaining the heritage and value of a family-owned business.

Josh Hafetz (AOB) and Kara Klet (ECSS) each represent the third generation of their respective families to step in to the family business. Their fathers, Howard Hafetz and Stan Klet, co-existed for decades as respected competitors. The two families have coincided, parallel but separate, within beauty industry… until now.

Josh had this to say about the joint venture: “Given our common history and passion for this industry, it’s really exciting to be teaming up with Kara and the ECSS team to build this incredible new company! We believe there will be no better partner for salons and professionally focused brands than Ethos Beauty Partners.”

Kara echoed his sentiment, “I am excited and honored for our team to join Josh and the AOB team in this remarkable partnership. Our deep, mutual commitment to this industry will guide and inspire us to offer the best of what we collectively have to offer – both in trusted, tried-and-true practices and exciting new aspirations. We are confident that, united as Ethos Beauty Partners, we will provide unparalleled service and support to our customers and brands for many years to come.”

Our Purpose:

  • To bring the beauty industry together and make the world more beautiful

Our Ethos:

  • We believe the professional salon industry is stronger when we join together
  • We believe success, large and small, is beautiful and should be supported and celebrated
  • We believe in the beauty of our planet and local communities and, working together, we can strengthen them
  • We believe that the beauty industry gives people the gift of confidence and happiness – people that feel beautiful make the world a better place

Our Services:

We offer many services including -

  • Exclusive Products for Salons and Spas
  • Salon and Spa Furniture and Equipment
  • Personal Salon Business Specialist Support
  • Education (both in and out of the salon)
  • Financial Management Consultation
  • Business Planning and Consultation Services
  • Promotional Development Opportunities
  • Team Development Management
  • In-Salon Merchandising Services

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