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Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

Both Alterna brands feature complete hair care routine collections, with CC hair creams, moisturizing shampoos, deep conditioners, hair oil treatments and hair styling sprays. Additionally, each of our professional salon products contains a detailed guide, such as how to style short hair or how to care for curly hair.

Featured Products from ALTERNA: