The tools used by a beauty professional are an extension of the professional self. They are the place where creativity and inspiration meet actualization and results. Finding the right tool is of utmost importance and is an extremely personal decision.

After pouring your hard work into choosing your tools and using hard-learned techniques on your clients you hear the words – “But why can’t I make it look like this when I do it?” Sigh. As we all know the results gotten in the chair are sometimes a far cry from what your clients can achieve at home. Providing the guidance on the right product is a good start but we can’t overlook the importance of the tools!

ghd now has a solution for professionals that can be translated directly to the clients they care for. With a new range of premium styling products there is literally something for everybody. A Good, Better, Best categorizing strategy puts premium styling within the reach of every client. Whether it’s a professional grade styler producing red-carpet looks for the elite in-crowd or a user friendly mini iron, ghd is on track to be the undisputed “go to” brand for every styling need.

“Empowering you to maximize your creative potential and provide your clients, with a good hair day, every day.”