The tools used by a beauty professional are an extension of the professional self. They are the place where creativity and inspiration meet actualization and results. Finding the right tool is of utmost importance and is an extremely personal decision.

Gone are the days of neutral nudes and flat straight lines. Across the board we are seeing a return to retro flair from our manufacturers.

The new Style Perfetto has been completely reinvented to give you the ultimate list of options to indulge your hair inspirations. But why try something new when your old stuff works just fine? Because – sometimes new is BETTER. Better for your hair and better for you! With advancements in science we are learning about natural alternatives to potentially harmful substances that have been included in cosmetic products for decades.

Every year, Pantone, the world’s authority on color, embarks upon the task of determining and announcing a color of the year. Presented every winter, the color for the following year is meant not only to capture fashion trends but also to act symbolically, reflecting a cultural mood.